Everything explained — Amazon basics, how each scanner works, scoring formulas, API tokens, and where this platform is headed.
You ship products to Amazon's warehouse. When a customer buys, Amazon picks, packs, ships, and handles returns. You pay storage + fulfillment fees but get Prime eligibility. This is the model behind the Wholesale scanner.
You store and ship products yourself. Lower fees, more work, no Prime badge. Less competitive for the Buy Box.
The "Add to Cart" button on a listing. ~82% of all Amazon sales go through it. When multiple sellers offer the same product, Amazon picks one winner. FBA + competitive price = best odds.
All profit calculations use Buy Box price.
Lower = better. BSR #1 is the top seller in its category. BSR #5,000 sells daily. BSR #100,000+ sells occasionally. Updates hourly based on recent sales velocity.
A brand-set price floor. List below MAP and they can revoke your wholesale account. Products with MAP tend to have stable, protected margins — a good sign for wholesale.
Apple, Nike, Disney and similar require Amazon's approval to sell. You need invoices from authorized distributors to get ungated. Dashboard flags these with a red ⚠ badge.
Amazon Standard Identification Number — a 10-character product fingerprint (starts with "B0"). All scanner results are keyed by ASIN. Example: B08KTWXCZT
Auto-delivery program giving customers 5–15% off recurring orders. High SNS adoption = predictable, stable demand — ideal for wholesale replenishment.
⚠️ Current data is a sample. Each scan pulls 50 ASINs per category and enriches up to 200 products. As the database accumulates over days, results grow deeper. Skip logic kicks in after day 1 — only new or stale ASINs cost tokens. See Future Roadmap for how this scales.
Finding: Branded products with strong demand, low Amazon competition, healthy margins — for buying wholesale from distributors and reselling via FBA.
Skip logic: ASINs enriched within 48h are skipped. Token cost drops ~80% after day 1.
🔁 Seen Nx badge: Product keeps appearing across multiple scans = consistently passes all filters = most reliable wholesale targets.
Finding: Amazon Resale listings at 20%+ discount — for personal buying or Facebook Marketplace flipping. Not for FBA resale.
Business model: Buy discounted items, resell on Facebook Marketplace at ~70% of retail. Est. flip profit shown per deal.
Below Avg badge: Currently below its 30-day warehouse price average — buy now before it sells.
Finding: Products with no brand protection — unbranded items or listings with so many sellers anyone can jump in. Source from Alibaba.
Business model: Find same product on Alibaba, order with MOQ, list on existing Amazon listing. High competition, lower barrier than wholesale.
Sourcing estimate: 20% of Buy Box price — rough Alibaba equivalent. Actual cost varies heavily by MOQ and supplier.
Finding: Categories with strong demand but weak current listings — low reviews, mediocre ratings. Launch a better product under your own brand.
Business model: Source from Alibaba with custom branding, create your own Amazon listing, build reviews. Highest upside, highest effort.
vs Generics: Private Label = you own the listing and brand (long-term equity). Generics = piggyback on existing listing (short-term cash flow).
45% wholesale cost is conservative. Real wholesale: 40–55% of retail. Green = 15%+, Amber = 8–14%, Red = <8%.
How many FBA sellers compete on the listing. Sweet spot: 2–5. Too few = restricted or no demand. Too many (10+) = price war. 2–5 = healthy competition, you can win Buy Box.
Amazon's estimate of units sold per month. 100+/mo = solid. 500+/mo = excellent. Weighted 15% in the opportunity score.
How many scans a product has survived all filters. The most underrated signal. Seen 5x+ = stable BSR, consistent seller count, reliable margins across multiple data points. These are your safest wholesale bets.
How consistent the Buy Box price has been over 90 days. 80%+ = stable and predictable. Under 50% = volatile — understand why before ordering inventory.
70% = typical Facebook Marketplace discount. Actual depends on your local market and product type.
Click 📊 on any product card to see 90-day price history.
Orange = Amazon's own price (only when they're selling)
Blue = Lowest new third-party price
Pink = Buy Box price (what customers pay)
Green = BSR — lower on chart = selling better
Purple area = Number of new offers
Stable lines for months. BSR consistently low. Orange Amazon line frequently absent (Amazon out of stock = opportunity). 3–5 sellers always present. This is a reliable, replenishable wholesale product.
Price dropping steadily. BSR spiking up (fewer sales). Amazon just came back in stock. Seller count jumped from 3 to 15 suddenly. Investigate before ordering.
Most valuable thing to look for: long stretches where the orange line is absent. Amazon out of stock = third-party sellers own the Buy Box. If this keeps repeating, Amazon can't maintain inventory — that's your sustainable window.
Best margins, best relationship. Find "Wholesale" or "Become a Retailer" on the brand's website. Need a resale certificate (free in most states) and business license. Takes time but delivers the best economics.
Buy from brands in massive bulk, resell to smaller retailers. Slightly lower margins but easier approval. Examples: S&S Worldwide, Essendant, McLean Wholesale, PrimeEdge Distribution.
B2B marketplace with net-60 payment terms (buy now, pay in 60 days). Great for beginners — low MOQs, brands actively want retailers. Dashboard links to Faire for easy-access brands.
Smallest order a supplier accepts. Could be 1 case (12 units) or 1 pallet (hundreds). Always ask before committing capital. Negotiate a trial order on first contact.
● New — Identified
● Contacted — Waiting
● Approved — Account open
● Rejected — Try again later
For generic and private label sourcing. Request samples before ordering. Verify supplier reviews and Trade Assurance. Typical MOQ: 100–500 units. Use sea freight for large orders.
When customers return items, Amazon inspects and relists them as discounted "Amazon Warehouse" deals.
Amazon Resale (Used offers): Opened but perfect. Best for resale.
Used — Very Good: Minor cosmetic issue only.
Used — Good: Shows wear but fully functional.
Used — Acceptable: Cosmetic damage, works.
We focus on Amazon Resale at 20%+ discount, 4+ stars, $30+ retail value.
Current warehouse price is below the 30-day average for that item on Amazon Resale. Priced unusually cheap right now — buy before it sells or gets repriced up.
How recently this deal was confirmed live on Amazon Resale. "1h ago" = confirmed this hour. "2d ago" = confirmed 2 days ago, may have sold — check before buying.
ℹ️ The dashboard uses a product data API at 20 tokens/minute, max stockpile 1,200. Daily capacity ~28,800 tokens. Current usage after skip logic stabilises: ~6,000–8,000/day. Significant headroom remains for growth.
| Operation | Cost | Notes |
|---|---|---|
| /query/ per category | ~6–10 tokens | Fixed cost regardless of results count |
| /seller/ storefront | 1 token | Gets entire Resale storefront in one call |
| /product/ per ASIN | 1 token | Full enrichment: prices, BSR, fees, history |
| Chart image | 0 tokens | Proxied + cached 90 min on our server |
| View Sellers (👥) | ~3 tokens | Live offer data for one ASIN |
| Token status | 0 tokens | Free API call |
All jobs run server-side. No browser needed. Data builds overnight automatically.
Current build is a solid v1 — live data, real-time scanning, accumulating DB, meaningful scoring. Here's what comes next, ordered by impact.